Creative Direction
I have been working in print for over 15 years, whether it be working alongside my own in-house creative team or with an outside designer. I’ve project managed countless creative content projects from digital advertisements, to large catalogs and books, to postcards, to swag across many brands. I’ve written content and acted as lead editor. Below you will find some examples from my most notable projects, as well as a mix of examples from across brands and companies.
Example Projects with HEVEA
Danish B Corp lifestyle brand manufacturing natural
eco-friendly products for baby, homeware, pet & period
Amazon Product Listings
From text to UX design to design oversite, I’m working with my team to redesign and optimize the product listings across our four ranges within our eco lifestyle brand - Baby, Period, Homeware, & Pet. We are designing listing images and A+ content across multiple global Amazon brand stores (and languages).
Other Graphic Examples with HEVEA
Example Projects with DIS
Scandinavian Study Abroad Organization based in Copenhagen & Stockholm bringing over 3,600 students to study abroad annually
The DIS Cookbook
As part of our 60th year celebrations at DIS, my team my team created a cookbook gift for the IEC Conference attendees that shared Danish and Swedish recipes from our Homestays, faculty, and staff. We worked with a culinary artist who created the dishes and translated the recipes into American measurements. I managed the project – creating the layout overview, and project timeline. I edited the recipes and wrote content for the intros to each chapter and about local food traditions. See additional photos from the cookbook below.
And not to let these great recipes go to waste, we reused our recipes on the DIS blog as well.
DIS Catalogs
My team designed and created content for a semester and summer catalogs annually. The catalogs contain detailed academic content across hundreds course descriptions and program spreads, so a high level of attention to detail is given to assure accuracy. All photography used within the catalogs is done in-team by the Creative Design Manager or contributed our intern student photographers, DIS staff, and faculty.
The full annual project process was developed by my me - from plan and timeline, to stakeholder collaboration and editing rounds, to coordination with the printer.
See additional photos from various catalog samples below.
Other Graphic Examples with DIS
Example Print Project with CIEE - A Global Exchange Organization
CIEE Teach Abroad Catalog/Magazine
While this piece is over a decade old at this time, it was one of my favorite branding and print project examples from my time at CIEE. The CIEE Teach Abroad Programs target an audience of adventurous college graduates that seek to work abroad teaching English.
See additional photos from the catalog/magazine below.
