I am a strategic leader with over 15 years of experience in creative direction, marketing and communication strategy, and project management. I have a proud history of leading a team of skilled and specialized staff that deliver ambitious media projects, international marketing campaigns, and communication plans.
My experience lies across industries - from higher education, to international travel, to e-commerce.
My experience in staff management, creative direction, and project management related to marketing and communications across many target audiences, allow me to translate my leadership skills and adopt quickly in any market.
Areas of Expertise
Brand Strategy & Creative Direction
Web, Blog, & App Strategy, UX & Content Development
Video Production
Catalog and Print Production
Marketing Campaign Strategy
Digital Advertising
Offline Advertising
Communication Strategy & Planning
Team Leadership & Staff Management
Project Management
Amazon Strategy
Amazon Content Creation & Branding
Budget Management
Data-Driven Decision Making & Reporting
Content Writing (English) & production work with translators for additional languages
Career Overview
Creative & Marketing Director, HEVEA
(Dragør, Denmark. September 2022 – Present)
Head of Content & Project Manager, HEVEA
(Dragør, Denmark. March 2022 – June 2022)
Freelance Consultant - Claus Dalby and AWAKE Consulting
(Denmark. April 2021 – Oct 2021)
Director of Communications & Marketing, DIS
(Copenhagen, DK. Aug 2018 – Nov 2020)
Director of Marketing & Communications, DIS
(Copenhagen, DK. Jan 2013 – Aug 2018)
Director of Online Marketing, DIS
(Copenhagen, DK. Aug 2011 - Jan 2013)
Strategic Marketing Manager, CIEE
(Portland, USA. Aug 2008 - July 2011)
Marketing Coordinator, CIEE
(Portland, USA. Sept 2007 - Aug 2008)
Assistant Director, IFSA
(Wellington, NZ. Nov 2005 - July 2007)
Study Abroad Coordinator, IFSA
(Wellington, NZ. Jan 2005 – Nov 2005)